India’s electric three – wheeler market is seeing rapid expansion, and TVS King EV Max is making headlines. With 5,624 units sold in the first half of calendar year 2025, this model now has a 1.55% share of the phenomenal electric 3-wheeler market
However, what makes this number significant, and why should small-town operators take note?
Booming Market in Motion: The Rise of Electric Three-Wheelers
India sold 3,61,734 electric-three wheelers between January and June 2025, marking a 15% year-on-year purchase. Electric Vehicles now comprise approximately 60% of all 3-wheeler sales, indicating a definite shift away from the CNG and diesel alternatives.
Amidst this landscape, TVS king EV Max remains the only electric offering from legacy OEM, TVS offering OEM to find postion with OEM competitors (Mahindra, Bajaj, Piaggio, etc.)
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What Is the TVS King EV Max?
Key Features:
- 11 kW permanent magnet motor yielding 40 Nm torque
- A 51.2 V, 9.2 kWh lithium-ion battery
- 179 km range per charge
- Fast charge: 0-80% in 2h15mins, 100% in 3h30mins
- Top speed of 60 km/h: 0-30 km/h is achieved in 3.7 seconds.
- Three driving modes (Eco, City, and Power
Comfort and Safety:
- Roomy cabin with plenty of room for stretching your legs, large mirrors, USB recharge, lockable glove boxes.
- Hill hold assist, 31% gradeability, and 500 mm water wading are provided.
- LED lights, stout metal fenders, and attractive modern looks in White and Blue.
- It is competitively positioned due to the price of Rs2.95 lakh (ex-showroom price).
Why 5,624 Units Matter for TVS and India’s EV Scene
- Authoritative introduction: For TVS, which has a history of being in the CNG/diesel 3-wheelers, this is a compelling statement of its electric ambitions.
- First mover advantage: As one of a few legacy OEMs in the electric 3-wheel space, its standing offers credibility to fleet buyers’ needs.
- Economics & service: Reduced running costs, smart connected features, and TVS’s extensive service network help persuade hesitant users to make the leap to electric.
Competitive Field: How King EV Max Stacks Up
H1 (1st-half) 2025 ranking of top legacy OEMs in electric 3-wheeler market:
| OEM | Units Sold | Market Share |
| Mahindra Last Mile Mobility | 38,262 | 10.57% |
| Bajaj Auto | 33,521 | 9.26% |
| Piaggio Vehicles | 7,357 | 2.00% |
| TVS Motor Co | 5,624 | 1.55% |
TVS is currently ranked 11th, just ahead of several smaller players. While not yet among the top five, hitting the 5,000-unit milestone marks a strong entry.
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Fleet Owner’s Viewpoint: Some Important Selling Points
- Low TCO: Electric power, low maintenance and lower energy costs means long-term savings.
- Smart connectivity: SmartXonnect, real‑time diagnostics and navigation applications create driver comfort.
- Performance: Reasonable pick-up, hill‑hold and water wading makes it tough enough to handle semi-urban roads.
These defining attributes are being increasingly called for in the marketplace; and as a result, TVS King EV Max is now the more attractive option for local commercial fleets.
Challenges and Areas to Tackle
- Limitation of charging network: The product features a fast charging option; however, the supporting infrastructure needs to develop in some smaller municipalities.
- After-sales readiness: The expansion of the service network and spare parts will dictate long-range trust on the supply chain.
- Niche footprint: Being at 1.55% market share is a start, however TVS must develop quickly to catch the leaders.
What’s Next for TVS Motor Company?
- Adding charging & service outlets: Amplify assurance through larger infrastructure.
- Variant expansion: Cargo variants, rugged trims could open previously untapped commercial sectors.
- Aggressive marketing: Create awareness among small fleet owners with localized smart campaigns.
Broader Impacts: Clean Mobility on the Rise
- In terms of electric vehicle uptake in 3-wheelers, it’s displacing CNG and diesel on a regular basis – that’s a sign of better and greener days to come!
- Electric 3-wheeler sales accounted for 34% of India’s total EV sales figure across all segments of 1,047,498 units in H1 CY 2025.
- Legacy OEMs continue to push, showing they aren’t the only players in this fast-growing space, and so the start-ups aren’t in it alone.
Ride the Electric Wave: What this Means for Use
- Fleet Owners: More Profit = Less fueling + less maintenance + smart features.
- Drivers: Comfort, connectivity and less exhaust on the road are benefits.
- Passengers: A smoother, quieter ride makes commercial electric 3-wheelers more desirable.
The TVS King EV Max brings all these together – and its strong numbers from H1 2025 prove that there is demand.
Final Thoughts: A Strong Foundation, With Room To Grow
The 5,624 sold units in the first half of 2025 make TVS king EV Max a serious competitor. It is still not number one on charts—but one can rely on its powerful design, on features, on branding, and on it still being competitive on pricing.
- Fact: 12.77 lakhs of the total units in Q1 FY26, including the electric segment, were retailed by TVS.
- Fact: A 42 percent rise in TVS three-wheeler sales was recorded in June 2025 to 16,303 units signing momentum.
Observe what TVS is going to do in the near future: infrastructure development, new models, and specific marketing can make King high-volume EV move to the mainstream.
Suraj Gaur Is An Ev Industry Analyst And Content Creator, Dedicated To Sharing Trusted Insights On Electric Vehicles, Charging Stations, And India’s Clean Mobility Future.
